Trademark disputes involving franchisors and franchisees can arise in a variety of ways. Typical cases involve direct infringement of the franchisor’s ( or licensor’s) mark by the franchisee. This type of infringement is governed by a well-developed body of case law. See, e.g. Burger King Corp. v. Hall, 770 F.Supp. 633 (S.D. Fla. 1991)(noting “well-settled [...]

