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5. Franchisors and Franchisees

D. Expansion of Inwood Standard to “Non-Product” Cases: The “Direct Control and Monitoring” Test: 5. Franchisors and Franchisees

Trademark disputes involving franchisors and franchisees can arise in a variety of ways. Typical cases involve direct infringement of the franchisor’s ( or licensor’s) mark by the franchisee. This type of infringement is governed by a well-developed body of case law. See, e.g. Burger King Corp. v. Hall, 770 F.Supp. 633 (S.D. Fla. 1991)(noting “well-settled [...]